The Thrift Pit
Brand Identity | Course: Advanced Campaigns Fall '23
The Thrift Pit is an alternative thrift store where you can shop for secondhand clothing! Acting as a cornerstone for the alternative community, The Thrift Pit is all about self-expression without breaking the bank.
The primary objective was to create a striking identity that captured the attitude of an alternative brand. Using a variety of types calls back to the wide array of clothes found at a thrift store, as no two pieces are alike.
